Digital Marketing Executive

Responsibilities

Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Design, build and maintains the company social media presence.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimizes spend and performance based on the insights. Brainstorm new and creative growth strategies through digital marketing.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with agencies and other vendor partners.
Coordinate closely with internal sales, sales support, and service resources to align solution design with customers’ business requirements.

Requirements

Graduate in Digital Marketing, Marketing, Digital Strategy & Communications Management.
3-5 years demonstrated experience working with B2B audiences designing, implementing, and measuring digital marketing programs across: website design and content, social media, email marketing, web analytics, search engine marketing and measurement.
Experience using search engine fundamentals for organic and paid search traffic, with proven experience reaching audiences through content strategies with measurable online success.
Understand web analytics and key performance metrics and tie them back to the basics around website usability and content management.
Experience using leading tools, techniques and best practices designed for online and mobile customer experiences. Experience in e-commerce and e-business is an advantage.
Advanced knowledge in HTML, CSS, JavaScript, PHP, Umbraco, Salesforce, Pardot. Front end development experiences a major bonus.

Interested candidates kindly send your updated CV to info@sixdegreeconsulting.com.

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