Digital Marketing Manager

Location: Kuala Lumpur

Industry: Technology

You will play a role of a Digital Marketing Manager, to take the lead of all digital work coming through into the marketing department.

Job Duties & Responsibilities:

To develop, plan and execute digital marketing initiatives, looking into digital innovation and increasing brand awareness through different digital platforms.
The priority will be to drive product take-up rate and plan out the digital roadmap for our services to help drive digital marketing initiatives.

Digital Marketing

Develop and Drive Total Digital Marketing Strategy
- The candidate will be fully versed with all nuances of the digital environment and will leverage this knowledge to assist our Digital Specialist in fully developing a total digital marketing strategy (including social media and media buys) for all our products and services
- Work with agencies and internal teams to support our digital marketing strategies

Plan and Execute Digital Marketing Activities
- Bring Strategy to life by developing and executing digital marketing plans that deliver brand and business objectives
- Coordinate all social media channels in a consistent ‘on brand’ voice in line with the consistent standards.
- Work with and manage external digital agencies to develop effective digital marketing campaigns that support the brand’s overall objectives
- Manage external/digital and social media vendors and/or agency coordination efforts
- Manage regular reporting and tracking, interpret implications, report metrics appropriately and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools
- Monitor company presence on social media.
- Develop strategies and campaigns for digital ads and oversee implementation of all digital ads to increase brand awareness and acquisition.
- Plan out the user journey of our customers and drive marketing automation initiatives/activities to improve customer experience
- Work closely with the project owner to ensure the planning of the Product Roadmap and Sprint Backlogs are sufficient, realistic, and achievable according to Business/ Management priorities.
- Oversee implementation of End User Acquisition within the database

Media Effectiveness- Optimisation of resources
- Manage digital budgets to ensure spending is as planned and optimized to deliver the best results and ROI
- Monitor ads performance and implement changes to ads to ensure the objectives of each ad is achieved

E-Commerce Marketing

Work closely with our Digital Specialist and E-Commerce Driver to execute our e-commerce strategy and plans to meet the eCommerce objectives of the company
Work closely with eCommerce Manager to accelerate E-commerce sales growth, making this channel a significant and profitable channel contributor to overall sales
Work with Partnerships and Business Development team to plan and execute relevant activities digitally
Work closely with our partners to place appropriate products and promotions on our platform to deliver our e-commerce objectives
Improve internal e-commerce ways of working
Work closely with our Technical team to build digital capabilities our e-commerce platform

Requirements:

Candidate must possess at least an Advanced Diploma/Bachelor’s Degree in Marketing/Business Administration/Mass Communication/PR or any equivalent
At least 8 years of related experience in the digital marketing landscape
Prior experience in an eCommerce setting would be an added advantage
In-depth experience in Digital media, digital marketing & mobile marketing
Experience in B2C social media and content development
Strong knowledge of CRM tools, Google Adwords, and Media Buying
Commercial acumen, to drive the growth of user applications (Web, mobile, social channels)

Interested candidates kindly send your updated CV to info@sixdegreeconsulting.com.

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